The strategy of bringing media assets within the fold of HTMT, an operating IT company, for achieving synergies in operations is bearing fruit. As per the recommendations of consultants 'Accenture', HTMT companies in the media sector were required to strengthen their access and content. Accordingly, the network of the access company, IndusInd Media & Communications Ltd., the largest MSO in India, has been upgraded. The content provided by the above mentioned two subsidiaries has been enriched.

IndusInd Entertainment Ltd. (IEL), which focuses on local television content, operates the infotainment channel 'IN Mumbai' having a mix of multilingual news/events and light entertainment on cable TV systems. As per the recent AC Nielsen-IMRB's TAM ratings, IEL's daily 28 news bulletins titled 'IN Time' rival national news channels and show TRP's that are higher than the satellite news channels in the city of Mumbai in all time slots. IEL has a software library of over 15,000 hours, developed in-house.

Another subsidiary, Cable Video India Limited, operates the popular Hindi Movie Channel 'CVO' since 1996. As per the latest AC Nielsen-IMRB's TAM ratings, the viewership of CVO is ahead of all other movie and music channels on all India basis during Sundays and across all days of the week in Mumbai Metro. CVIL has a library of over 1600 movies and is fast developing it by acquiring additional movie rights. Over the period of years, CVO has grown to become an All India channel with presence in over 110 centres.

According to Mr. S. Solomon Raj, Vice Chairman, HTMT "The subsidiaries of HTMT in the media sector, which have a national footprint, are well equipped to exploit the growth potential of the business. This performance is an indication of our commitment to production and procurement of high quality content. The consolidation process of TMT businesses under HTMT's umbrella has started yielding results and would help HTMT emerge as a leading convergence player in the Indian market place".

In the entire day's performance in the week 36 (02.09.2001 to 08.09.2001) for Mumbai, 'IN Mumbai' was far ahead of all news channels with a TVR of 0.11 and an audience share of 0.73. Aaj Tak for the same periof in the CS AB 15+ category had a TVR 0.07 and an audience share of 0.46, Zee news had a TVR of 0.06 and an audience share of 0.39, Star News had a TVR of 0.03 and an audience share of 0.21.

In the performance in the week 34 ending 25.08.2001, For city of Mumbai, 'CVO' was far ahead of all rival both satellite and cable movie channels in the CS 4+ category with a TVR of 0.50 and an audience share of 2.63. Zee Cinema for the same period had a TVR 0.49 and an audience share of 2.58, Star Movies had a TVR of 0.35 and an audience share of 1.90, Star Gold had a TVR of 0.21 and an audience share of 1.13.