BBC World and IN Mumbai sign agreement to air BBC World content in Mumbai
BBC World and IN Mumbai today signed
an agreement to air BBC World content on IN
Mumbai.
The content is made up of such popular
programmes as Wheels, Talking Movies and India Business Report,
which currently air on BBC World across Asia.
As of December 02, 2002 these programmes
will be available to IN Mumbai cable subscribers
as part of their weekly schedule.
Commenting on the new distribution agreement, Mr.
R. C. Khanduri, CEO of IN Network Entertainment Ltd
said; "The agreement is of strategic
importance and comes at a time when channels are anxious to
reach larger audiences and at the same time to bring new and
varied content to viewing audiences. The large subscriber
base of IN Mumbai will mean a wider audience
for BBC World programmes and we look forward
to developing this association further."
Mr. Jonathan Howlett, Director of Airtime Sales, BBC
World said; "This new agreement marks a further
step in the development of BBC World in India
and builds on the existing partnership which BBC World Service
radio has with INCableNet to provide BBC radio programs 24
hours a day via InCableNet in Mumbai. We are proud of the
popularity of these programmes and I am delighted that more
people than ever in Mumbai will be able to enjoy them on a
regular basis."
For further information contact:
Corporate Communications
Tel: 24 96 07 07 Ext: 208
Notes to Editors
About BBC World: BBC World is the BBC's 24-hour
international news and information television channel received
in over 232 million households (96 million 24-hour homes)
and over 850,000 hotel rooms worldwide. Launched in its current
format in 1995 it is a fully commercial channel funded by
advertising and subscription. For more information or to download
schedules go to www.bbcworld.com
About IN Mumbai:
IN Mumbai is Mumbai's leading news and events channel. Currently
telecasts news in 5 languages English, Hindi, Marathi, Gujarati,
Urdu on a daily basis under the brand name IN TIME. IN Mumbai
has been consistently forging ahead in both channel share
and viewer time spent. For its morning news bulletin it has
higher TVR's than several other broadcasters. Similarly the
recently launched "Charcha" program has got ratings
higher than other satellite News channels.
Telecasts and web casts live several city specific events
such as Ganeshutsav, Navratri, Miss Mumbai, Salute Mumbai,
Fashion & Award Shows etc. It is a subsidiary of IN Network
Entertainment Ltd. the media asset holding company of Hinduja
TMT Ltd, India's Number One Convergence Corporation. For more
information please visit www.hindujatmt.com
Wheels
Wheels is the popular weekly automobile show on BBC World
for all car and bike enthusiasts. Presenter Niret Alva and
his team bring viewers the latest and the best from the automobile
industry, reviewing both cars and bikes before they hit the
Indian market giving an unbiased review of the vehicles by
treating the research and presentation with journalistic objectivity.
Talking Movies
Talking Movies is a film review and magazine show made for
BBC World. Every week, presenter Tom Brook and his team track
the latest Hollywood releases in a mixture of reviews, in-depth
interviews, movie news, features on trends and behind the
scene reports with the hottest starts from Hollywood and New
York.
India Business Report
India Business Report brings you all that is worth knowing
in the world of business and finance. India's leading business
programme, presented by Manvi Sinha, brings you the week's
economic news from across India. India Business Report features
weekly reports and analysis on key economic developments from
all parts of the country, the latest news and views on Indian
business and interviews with leading personalities from the
world of finance and industry.
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