Cable Video India Limited (CVIL) :
CVIL operates as CVO, India's premier Hindi Movie Channel, with a reach of over 6 million households. It has an enriched library of over 1600 to 3600 Hindi films that constitute 75% of the films categorized as good films.

The USP of this channel is that it showcases the latest Hindi movie on a continuous basis. This has earned it the distinction of 'schannel loyalty's from its viewer in an era of programme loyalty where channels compete fiercely.

CVO, the No 1 Hindi movie Channel, was launched simultaneously in six cities-across Mumbai, New Delhi, Bangalore, Belgaum Ahmedabad and Hyderabad on November 15,1996

It has since expanded its network to 104 centres of India through cable distribution systems.

For any venture to be deemed a success, it must have sound financial planning for returns on investment, CVO has proved to be a boon for major city-centric advertisers who found the medium to be an excellent vehicle for their message at the no-less-cost-effective rate.

CVO has unique features which ensures its premiere status from day one :

		An exclusive library/repertoire of 1600 to 3600 Hindi film titles consisting of block busters, top banner films, movies in various categories that cater to viewers across all age groups. This line-up of movie titles consist of B&W Classics, Children's specials, Musical hits, Social, Historical, and Mythological hits and the best of Action among others.
		With an intial telecast of ten hours, when it was launched in November, that extended to 22 hours in a phased manner by May 1997, CVO now offers almost full-fledged entertainment to its viewers.
		CVO provides a value-addition to its viewers with a wide range of film-based programmes interspersed between the films. These have been conceived and are being produced in-house by a team of professionals. The range of film-based shows include countdown of popular songs, movie trailors, clippings of forthcoming releases, song requests, thematic songs, interviews with film stars and many more programmes based on the film world.
		CVO continuously showcases new titles on securing telecast rights. The channel is committed to acquire telecast rights for new movies, from time to time, depending upon their availability for viewing on cable. This gives the channel the edge that has helped sustain its premier status.
		Since the launch of CVO on November 15, 1996, the response to the channel has been phenomenal with viewers sending their endorsements, expressing interest, commending the transmissions quality and the mix of Hindi feature films being shown.